E-commerce optimization is a must for businesses that wish to grow and stand out of the crowd. Small and medium enterprises can perform very well if they know how to make their websites visible and valuable for the customers.
In this particular article, we are going to discuss 5 optimization techniques that you can use in your business to increase the revenue of your company. Before we get on to those tips, it is important to realize the fact that main objective of your business is to earn profits and for that you need a stable internet connection, like Charter Spectrum Internet, in order to execute your marketing activities and to ensure smooth communication within your organization.
What is E-commerce Optimization?
Optimization in e-commerce refers to the process of making your website attractive enough for the visitors to get their attention so that you can maximize the revenue of your business and establish your company as a powerful entity in the market. There are multiple processes involved in the optimization of e-commerce websites, for example; lead generation, call to action, lead magnets, and exit popups. In addition to this, you need to showcase the unique aspects of your business so that your visitors are not tempted to look elsewhere.
Why are E-commerce Conversion Rates Important?
When it comes to running a business, the main goal is to earn money by increasing sales revenue. Knowing the conversion rate of your company, you will be able to understand what you are doing right and where you are going wrong. Moreover, you will also be able to analyze the areas where there is room for improvement so that you can increase the production level of your company.
Conversion rates vary from industry to industry and there are some other factors as well. According to a research study conducted by Smart insights, the typical conversion rates fall between 2 to 3 percent. Conversions can take place for a number of reasons depending on the attractiveness of your website and the value of the products that you are offering to the customers. Speed is another important factor that can help you increase the conversion rate of your website. Therefore, consider optimizing your web pages and enhance the speed of your website in order to ensure that the pages load quickly.
In order to calculate the conversion rate of your website, you can use the following formula:
Total Transactions ÷ Total Visits × 100
Divide the total transactions by the total number of visits on your website and multiply the answer by 100.
5 Best Ways to Enhance Your Website’s Conversion Rates
Now that we have covered the basics of e-commerce optimization, let’s discuss some ideas and tips that can help you improve the rate of conversion for your website.
1. Use Cart Abandonment Software Program
Cart abandonment programs help you reduce the rate of cart abandonment so that you can bring back the people who left something in their cart but never bought that item. For example; if a customer comes to your website and fills his/her cart with the products but leaves them halfway through the checkout procedure. With cart abandonment software, you can automatically send out emails to these customers in order to remind them of the things that they left in the cart. This gives them another opportunity to complete the online order which is great for retaining customers.
2. Offer Free Shipping
You can significantly improve the conversion rates of your e-commerce website by offering free shipping to your customers. Usually, people do not shop online because they do not want to pay the shipping cost for the product that they wish to buy. This happens when shipping costs around half of the price of the product. Therefore, you should consider shipping the products for free as it will help you improve your sales revenue drastically. When you implement this change, make sure that you promote it on your website and other platforms as well so that customers know that you are offering free shipping.
3. Conduct Mobile Optimization
It is essential for any business to incorporate responsive designs on its website so that customers can easily navigate around the site and purchase the products in which they are interested. Your customers should be able to find useful information on your website no matter what device they use. Your site should be optimized in such a way that it automatically adjusts according to the gadget that is in use.
4. Allow Guest Check Outs
When you allow people to check out as guests, you are eliminating the hurdles in their way so that they can easily place orders online. This helps you increase the conversion rate on your website because you are promoting convenience for the customers. Requiring customers to sign up on your site may lead to an increased jump rate because people do not like time-consuming procedures.
5. Promote Product Reviews
Product reviews help you achieve social proof for your offerings. When customers read positive reviews regarding a product, their faith in that particular commodity and brand increases and it more likely that they will purchase that item. You should seriously consider adding the option of customer reviews so that people can get to know about your products from other customers.
E-commerce optimization should be a permanent part of your everyday life because new brands are entering the market every other day and you have to strive hard in order to stay at the top. Take concrete steps to make your website look more appealing to the customers because the conversion rate depends on the experience that you are offering to your customers. Practice and implement the use of all the five tips mentioned above and do not forget to calculate the conversion rate before you start as it will help you calculate the progress that you have made over the years. No matter how successful you become in the upcoming years, there is always some room available for improvement.