What Every BODY Is Saying Review You can’t turn on cable news these days without coming across some “body language expert.” No licensing agency verifies the claims of those self-professed experts, so it’s no surprise that many of them come across with the credibility of a roadside psychic. I regularly roll my eyes at cable news segments that feature these allegedly wise … [Read more...] about What Every BODY Is Saying Review
How To Write A Good Advertisement: A Short Course In Copywriting Call it advertising, call it promotion, call it marketing, but whatever you call it, every business and organization depends on words with impact. You need to grab the attention of potential customers, clients, or supporters and call them to action. Few among us are born talented copywriters, that rare … [Read more...] about How To Write A Good Advertisement: A Short Course In Copywriting Review!
A Guide To The Good Life Review A Guide To The Good Life is a handbook, or primer on the ancient Greek and Roman practice of Stoicism. Its point is not to engage in some sort of scholarly debate about the theory or history of Stoicism; rather, Irvine offers his Guide, quite seriously, to "provide detailed guidelines for would-be Stoics." (p.10) And why might someone have in … [Read more...] about A Guide To The Good Life Review
A Guide to the Good Life: The Ancient Art of Stoic Joy Review William B. Irvine's A Guide to the Good Life: the Ancient Art of Stoic Joy is not meant to be a scholarly work on Stoicism in the spirit of Brad Inwood or A. A. Long. The book is aimed at a popular audience--indeed, at an audience with no more acquaintance with the subject of stoicism than the ideas connoted by the … [Read more...] about A Guide to the Good Life: The Ancient Art of Stoic Joy Review
Influence: The Psychology of Persuasion Robert Cialdini is a professor at Arizona State University and, at least once upon a time, a self-described sucker for buying things he doesn't really want. Influence is a book arising out of his studies on the art and science of persuading people to do things. Cialdini cites numerous psychological studies where various factors are … [Read more...] about Influence: The Psychology of Persuasion Review